DU Peng
Associate Professor
E-mail: dragondoggy@163.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Entrepreneurship and Innovation Management
· Innovation Management
· Marketing Management
· Marketing Research Design
EDUCATION
· City University of Hong Kong, Visiting Scholar, 2015, Hong Kong, China
· University of Canterbury, Visiting Scholar, 2013, Christchurch, New zealand
· Zhongnan University of Economics and Law, Ph.D, 2009, Wuhan, China
· Zhongnan University of Economics and Law, Master, 2006, Wuhan, China
· Zhongnan University of Economics and Law, Bachelor, 2003, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2009.07, Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Entrepreneurship and Innovation Management, 2021-2022
Research Master's Program
· Marketing Research Design, 2021-2022
MBA Program
· Marketing Management, 2021-2022
· Innovation Management, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Impact of Brand Community Supportive Climates on Consumer-to-consumer Helping Behavior, Journal of Interactive Marketing, 2022 (C,Corresponding author3/3)
· Motivation for User’s Knowledge Sharing Behavior in Virtual Brand Communities: A Psychological Ownership Perspective, Asia Pacific Journal of Marketing and Logistics, 2021 (C,Corresponding author4/4)
· Research on the Construction of the Multi-dimensional Evaluation System for Morality-preferred and People-oriented of Postgraduate Tutors in Colleges and Universities —Analysis Based on the Analytic Hierarchy Process, Higher Education Review, 2020, 8(1): 34-56 (C,1/3)
· Service Modal Innovation: Explore the Service Process and Essence of Shangpin House Accessories from the Perspective of Value Co-creation, Chinese Journal of Management, 2020 (C,1/1)
TEACHING MATERIAL
· Service Entrepreneurship Management, Tsinghua University Press, 2022 (1/2)
· Marketing: Theory and Practice, Northeast University of Finance and Economics Press, 2022 (1/2)
· New Media Marketing (Microlecture), People's Posts and Telecommunications Press, 2021 (1/1)
· Everybody Needs Marketing, China Machine Press, 2020 (1/2)
· Marketing Course (Fourth Edition), Higher Education Press, 2018 (1/2)
TEACHING AWARDS RECEIVED
· Exploration and Promotion of Top-notch Innovative Talent Training Mode in Economics and Management under Resource Sharing, University Level, 2020 (A1,2/8)
· National First-class Online and Offline Hybrid Courses-Marketing, National Level, 2020 (A1,1/1)
· Marketing，Third Prize for Excellent Cases of Ideological and Political Education in School Level Courses, University Level, 2020 (B3,1/1)
· Research on The Construction and Implementation of 'Golden Courses' in Business Administration, National Level, 2019 (A2,1/1)
· National-level MOOCS: People learn a little marketing, Other, 2019 (E,1/3)
INDUSTRY/RESEARCH PROJECTS
· Ideological and political teaching guide for business administration courses, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, Research Project, 2021-2022
· Research on the influence mechanism and governance of brand antagonism loyalty behavior in the context of social media, Project by National Social Science Foundation of China, Research Project, 2021-2023
· Professional Teacher Training Program for Big Data in Finance and Economics Universities, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2019-12
· Research on the Path and Practice of Cross-border E-commerce to Promote Industry-University-Research, Industry-University Cooperative Education and Reform Project by Ministry of Education of the People's Republic of China, Research Project, 2019-2021
· Research on the Construction and Implementation of Teaching Quality Standard System for Business Administration Majors in Finance and Economics Universities, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, Research Project, 2019-12
· Internet Plus Management Case Tutorial, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2019-2021
· Research on Evaluation and Guarantee Mechanism of Lide Shuren, Postgraduate Tutors in the New Era, Scientific Research Project by Zhongnan University of Economics and Law, Research Project, 2019-
· Research and Practice of Innovation and Entrepreneurship Education System for College Students in Financial and Economic Colleges Under the Background of Double First-Class Construction, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2018-2019
INDUSTRY SERVICE
· New Media Marketing Research Committee (NMMRC) of Chinese Marketing Association of Universities(CMAU), Secretary General, 2022-2027 (1/1)
· Hubei Marketing Academy(HBMA), Managing Director, 2020-2025 (1/1)
· Hubei Provincial Marketing Association, Deputy Secretary General, 2020-2025 (1/1)
· Chinese Marketing Association of Universities(CMAU), Managing Director, 2019-2024 (1/1)